José Huergo

1:1 coaching for business owners See how it works waywood.ai atlas widget tool substack
About me
Hi

Hello, I'm José.

I love coffee, playing music, books, travel and making things at the intersection of lifestyle-design and AI. Fifteen-plus years across music, tech, not-for-profits, publishing and my own agency. San Diego-born, México-raised, happy to call Sydney home.

AKA
JH, Dad, sometimes “Bruh”
Hats I wear
Husband, Father, Coach, Fractional CMO
And these are a few of my favourite things
1:1 coaching for business owners
11weeks left in 2026

Coaching

Finish the year strong, with your priorities set and moving.

See how it works

Things people ask me over coffee.

Messages

Into lately.

On repeat

Angel album coverAngelLizzy McAlpine Prizefighter album coverPrizefighterMumford & Sons SABLE, fABLE album coverSABLE, fABLEBon Iver

Recommended reads

  • The Mountain Is YouBrianna Wiest
  • The Pathless PathPaul Millerd
  • Tiny ExperimentsAnne-Laure Le Cunff

AI tools I use daily

  • ClaudeI'm a Claude Code in the terminal kinda guy
  • Granolameeting notes I don't have to take
  • LifeOSmy personal AI operating systemAsk me about building your own personal operating system.

Let's chat.

Whether you want help with the business, 1:1 coaching or just to connect, I'd love to meet you.

Drop me a line